Whether you’re looking to re-energize your brand, refresh your online presence, launch new products and services, or engage your audience and generate new sales - a holistic, multi-channel digital strategy, founded on real world data and world class tools and methodologies, will help you achieve your goals.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. - Sun Tzu, The Art of War
Digital strategy made Easy: Successful results require both - purposeful strategy and tactical execution. Our team has the expertise to deliver for your business.
Create a holistic, 360 degree view of customers, competitors and the broader industry - where to play, and how to win
Brand Strategy
Articulate your value proposition and position your brand to attract and engage customers
Website SEO Audit
Analyze existing website design, usability, structure, performance, security and SEO
Digital Marketing
This isn't just about SEO, you need a digital engagement system
SEO, SEM, PPC, Ads etc. - you have heard the alphabet soup of jargon.
Digital marketing made easy: We help you cut through the noise and leverage these tools so that customers can find you (search engine optimization), and you can find and engage the customers that you want (Paid ads, Social media and Email marketing campaigns).
We then create a customized gameplan that leverages these tools to achieve the results that you are looking for, using our proprietary Digital Engagement System, which is a content driven system, fostering awareness, engagement and sales.
Tools and tactics to help customers find you when they need the services that you provide
Content Development
Create SEO optimized content for multiple channels, that attracts and engages your audience
Email, Social and Paid Media
Campaigns that increase your brand awareness, and target the customers that you want
Customer Experience and Engagement
Serve and engage customers the way they expect to be
Consumption of services through digital channels is rapidly becoming the norm, and that trend is only accelerating in our new normal, post Covid-19 world. Smartphones and the apps we use, are permeating into almost every aspect of our lives, as customers are looking for experiences that make their lives easier.
"The day that we stop losing sleep over the success of our business and start losing sleep over the success of our customers, is the day that our business will be unstoppable" - Anonymous.
Customer experience made easy: providing an easy to use digital experience, and engaging a community around this experience, are the keys to the success for any business to not just thrive, but survive in our digital first world.
Create engaging websites with valuable content, and developing apps which help you do business online
User Experience
Ensuring your digital channels showcase your products and services, and are easy to use
Community Engagement
Create a community around your brand, that is loyal and engaged, and keeps them coming back
Sales Acceleration
Nurture the customers you have, and target the ones you want
Having a great product or service that sells itself, is the dream we all aspire for. But what good is a great product that can't reach the right customers? We help you analyze your current customer base, segment the market, and define buyer personas, so that we are investing in targeting the right types of customers, and optimizing lifetime customer value.
Sales acceleration made easy: We take a data driven approach to target the customers that you want, hence growing traffic and inbound leads, and improving sales conversion rates.
Understand your existing customer base and target the customer segments that you want to grow in
Lead Gen and Conversion
Grow your traffic, generate inbound leads, and improve conversion rates
Data-driven Personalization
Data and Analytics to personalize outreach and service delivery to current and future customers
Digital Made Easy partnered with me to launch a new direct to consumer brand and accompanying products, and have helped create community engagement and grow sales. Highly recommend their services
Ash Vaze, President and CEO, Noah's Ark Medical
Digital Made Easy Portfolio Companies
Join our community of growth ventures, including:
Client: Matthijssen NYC
Jobs done: Brand refresh, Product and Marketing strategy and execution. Web design, customer engagement, Digital marketing